Get cited inside ChatGPT, Perplexity and Google AI Overviews.
Google search is leaking traffic to AI assistants. Buyers ask ChatGPT, Perplexity, Claude, and Google AI Overviews for recommendations — and you either get cited, or you don’t. This is the new visibility layer. I build the entity strategy, AI-citable surface, and (where they exist) paid placements that get brands surfaced inside AI answers.
What’s broken in most ChatGPT advertising setups.
Most of these gaps don’t look like problems on a dashboard. They look like “normal” until someone with distance asks the right question. The four below are the most common — and the most expensive.
Organic traffic falling, nobody can fully explain why
Year-over-year organic clicks are down. Rankings are stable. The honest answer is that AI summaries now intercept commercial-intent queries — your SEO retainer doesn’t even have a metric for it.
AI assistants recommend competitors, not you
Ask ChatGPT or Perplexity for a recommendation in your category. Your competitors show up. You don’t. There’s a reason — and it’s fixable.
Schema and entity strategy treated as ‘technical SEO’
Schema gets added once, never revisited. The entity graph — Wikipedia, Wikidata, sameAs, knowsAbout — is empty. AI assistants resolve entities from this graph; an empty graph means an invisible brand.
‘Mentions’ counted, citations ignored
An AI-search citation is when an assistant links your page as a source. A mention is when it says your name. Most brands measure the latter (vanity) and ignore the former (the new traffic).
Tell me about your business. I’ll come back within 24 hours (weekdays) to book the call.
No sales theatre. The first call is genuinely useful — you leave with a clear written follow-up, whether or not we end up working together.
Six deliverables. All scoped, all written, all tied to outcomes.
Every engagement starts with a scope document the founder and I both sign off on. No moving goalposts. No “extra scope” conversations halfway through. Below is what’s included in a typical engagement — adjusted per business.
AI-citation audit
Test queries across ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude. Where you’re cited, where competitors are cited instead, where the gap is.
Entity strategy
Brand entity build-out — schema, sameAs, knowsAbout, Wikipedia, Wikidata, founder entity. The infrastructure AI assistants use to resolve who you are.
AI-citable content engine
Content engineered to be quoted by AI — clean definitional statements, attribution-friendly structure, FAQ-rich. Not just ‘long-form blog posts’.
llms.txt + schema layer
llms.txt deployed and maintained. JSON-LD covering Person, Organization, Service, FAQPage, Article. Entity-rich, AI-readable, machine-resolvable.
Paid AI-search placements
Where they exist (Perplexity Sponsored Answers, ChatGPT-adjacent platforms), I configure and run. Where they don’t yet, the entity work compounds for when they launch.
Citation tracking
Monthly query monitoring across the five major AI surfaces. Citation share, position, source freshness. Compared month over month, not just ‘is it growing?’.
Three phases. No mystery, no theatre.
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01
Audit
Live test of 30–50 buying-intent queries across the 5 AI surfaces. Side-by-side with 2–3 competitors. Citation-gap map delivered as a written report.
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02
Engineer
Entity graph build-out, schema deployment, AI-citable content production, llms.txt configuration. The foundation AI assistants resolve against.
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03
Compound
Monthly citation tracking. Content iteration. New surfaces added as they launch. The visibility compounds — AI surfaces don’t churn the way SEO algorithms used to.
Numbers from real engagements. All clients anonymised.
Named references available under NDA after a first call. See all 16 engagements on the case studies index →
After AI-citability rebuild + entity strategy lift on a personal brand in India + UAE.
Across ChatGPT, Perplexity and Google AI Overviews — over 90 days, vs baseline.
Indirect: when AI assistants cite you, brand searches rise. Skincare brand, multi-market.
From engagement start to the first AI assistant citing the brand in a buying query.
What founders ask before getting in touch.
Can you actually buy ads inside ChatGPT?
ChatGPT itself doesn’t yet offer a self-serve ad inventory in the way Google or Meta do. Perplexity offers Sponsored Answers. ChatGPT Search and Google AI Overviews are still primarily organic-citation surfaces — which is exactly why entity strategy and AI-citable content matter so much right now.
Is this the same as SEO?
Overlapping but distinct. SEO targets ranking on a SERP list. AI-search visibility (GEO / AEO) targets being cited inside an answer. The technical foundations (schema, content quality, authority signals) overlap; the optimisation targets do not. See the AI-led SEO & GEO page for the integrated engagement.
How fast can I expect to be cited?
First citations typically appear within 60–90 days of an entity-strategy engagement, depending on category competitiveness and the quality of your existing content. AI surfaces move faster than Google did — but they’re not instant.
How do you measure success?
Citation share across a fixed query set (your buying-intent keywords), citation position (top quote vs footnote), and source freshness. Tracked monthly across the 5 major AI surfaces, compared to 2–3 named competitors.
Do AI assistants have ad inventory I should know about?
Perplexity (Sponsored Answers) is the clearest paid surface today. Microsoft’s Bing-powered AI surfaces accept search ad placement that occasionally surface in Copilot. I’ll tell you when a paid placement is worth the experiment — and when it isn’t yet.
Stop wasting spend on ChatGPT advertising that nobody is independently QA’ing.
The audit is free. The conversation is direct. If we’re a fit, the engagement is scoped, written, and tied to the outcomes you actually need.