AI-scored leads. Faster response. Higher conversion.
Lead generation is no longer just lead capture. It’s intent scoring, instant routing, AI-personalised follow-up, and CRM integration that closes the loop. I build systems that act on every inbound inside five minutes, prioritise the buyers who will actually convert, and surface the leak in your pipeline that nobody has been looking at.
What’s broken in most AI lead generation setups.
Most of these gaps don’t look like problems on a dashboard. They look like “normal” until someone with distance asks the right question. The four below are the most common — and the most expensive.
Leads land in a sheet and stay there
Form fires. Slack notification. Sales rep sees it Monday morning. Buyer has already talked to two competitors. The lead is technically captured. The opportunity isn’t.
Every lead treated the same
Cold tyre-kicker and ready-to-buy enterprise prospect get the same auto-reply. Sales spends 80% of its time on the wrong leads. The right leads churn before they’re contacted.
Marketing and sales argue about lead quality forever
Marketing says ‘we delivered the leads’. Sales says ‘the leads are bad’. Nobody owns the scoring layer that should resolve this argument with data.
Tools, not systems
You have Zapier. HubSpot. WhatsApp. Calendly. Sheets. Each one configured by a different intern over the years. None of them talk. Leads fall through the seams.
Tell me about your business. I’ll come back within 24 hours (weekdays) to book the call.
No sales theatre. The first call is genuinely useful — you leave with a clear written follow-up, whether or not we end up working together.
Six deliverables. All scoped, all written, all tied to outcomes.
Every engagement starts with a scope document the founder and I both sign off on. No moving goalposts. No “extra scope” conversations halfway through. Below is what’s included in a typical engagement — adjusted per business.
Intent scoring
AI-led lead scoring based on form data, behavioural signals, and firmographic enrichment. Tiered routing — hot, warm, cold — with clear definitions.
Instant response layer
Every inbound acknowledged inside 5 minutes via WhatsApp Business, email, or SMS — personalised to the lead’s stated context, not a templated ‘thanks for getting in touch’.
CRM integration
HubSpot, Pipedrive, Salesforce, or Zoho — wired to capture, enrich, score, route, and nurture. Built so your sales team works the system, not against it.
Nurture sequences
Email + WhatsApp sequences personalised by lead score and behaviour. AI-assisted copy at every touch — including the ‘we haven’t heard back’ win-back.
Pipeline analytics
Source → score → meeting → opportunity → close. The full funnel reported weekly. The leak gets named — not buried in an aggregate.
WhatsApp Business API
Official BSP setup, message templates, conversation routing, opt-in handling. The channel where 70% of high-ticket inbound actually converts in India / GCC.
Three phases. No mystery, no theatre.
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01
Audit
Current lead-flow audit: capture → routing → response time → conversion. Written gap report with the highest-impact fix prioritised.
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02
Build
Lead-scoring layer, instant-response automation, CRM integration, WhatsApp Business API setup, nurture sequences. Live within 4–6 weeks.
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03
Operate
Monthly review cadence. Score tuning, sequence iteration, sales-team feedback loop, pipeline-analytics review. Ongoing system ownership.
Numbers from real engagements. All clients anonymised.
Named references available under NDA after a first call. See all 16 engagements on the case studies index →
After AI scoring + instant routing on a specialty industrial exporter.
Every inbound, 7 days a week, automated and personalised.
After WhatsApp nurture replaced email-only follow-up on a high-ticket education brand.
After CRM integration + pipeline analytics named the bottleneck stage.
What founders ask before getting in touch.
Which CRMs do you work with?
HubSpot, Pipedrive, Salesforce, Zoho, and Brevo are the most common. Custom CRMs are supported as long as they have a proper API. If you don’t have a CRM yet, I’ll help pick the right one — usually HubSpot or Pipedrive for the stage most founders are at.
Do you handle WhatsApp Business API setup?
Yes. Full BSP setup (typically through 360dialog, Wati, AiSensy, or Gallabox depending on geography), message templates, conversation routing, and opt-in compliance. Often paired with the AI Email Marketing engagement.
Is this only for B2B?
No. High-ticket D2C, education (test prep, executive courses, certifications), healthcare (clinics, fertility, aesthetic), and real estate all benefit. Anywhere the lifetime value is high enough to justify a real response system.
Will this work for low-ticket e-commerce?
For pure low-ticket transactional D2C (AOV under $50), the economics rarely justify a lead-scoring system. Cart-recovery and post-purchase automation are the better focus there — covered under AI Email Marketing.
Do you integrate with paid ads?
Yes — closed-loop attribution from ad → lead → opportunity → revenue is part of the standard build. Conversion uploads back to Google Ads and Meta CAPI are wired so optimisation runs on value, not volume.
Stop wasting spend on AI lead generation that nobody is independently QA’ing.
The audit is free. The conversation is direct. If we’re a fit, the engagement is scoped, written, and tied to the outcomes you actually need.