Email that nurtures, segments, and converts on autopilot.
Email is the highest-ROI channel most brands still treat as a newsletter. AI personalisation + lifecycle automation + segment-driven nurture compounds quietly — and most teams don’t have it set up. I design and ship the email layer your buyers actually need: welcome, abandonment, win-back, replenishment, and segmentation that adapts as behaviour changes.
What’s broken in most AI email marketing setups.
Most of these gaps don’t look like problems on a dashboard. They look like “normal” until someone with distance asks the right question. The four below are the most common — and the most expensive.
‘Email is a newsletter’ treatment
Once-a-week broadcast. Same content to your whole list. Open rate decays. Unsubscribes climb. And the channel that should drive 30% of revenue drives 4%.
Lifecycle flows half-built
Welcome series — yes. Cart abandonment — yes. Post-purchase, win-back, replenishment, sunset — usually missing. The full lifecycle has 8–12 flows; most brands ship 2.
Segments built once, never re-built
Three segments from 2022 — ‘all subscribers’, ‘customers’, ‘VIPs’. Buyer behaviour has changed five times since. The segmentation hasn’t moved.
Deliverability silently broken
Sender reputation deteriorating. SPF / DKIM / DMARC misconfigured or outdated. Gmail’s primary tab acceptance falling. The email goes out — but increasingly into Promotions or spam.
Tell me about your business. I’ll come back within 24 hours (weekdays) to book the call.
No sales theatre. The first call is genuinely useful — you leave with a clear written follow-up, whether or not we end up working together.
Six deliverables. All scoped, all written, all tied to outcomes.
Every engagement starts with a scope document the founder and I both sign off on. No moving goalposts. No “extra scope” conversations halfway through. Below is what’s included in a typical engagement — adjusted per business.
Lifecycle map
Welcome, browse, cart, post-purchase, win-back, replenishment, sunset, VIP, re-engagement, churn-recovery. The full map, not just the two-flow starter pack.
AI-driven personalisation
Dynamic content blocks, AI-assisted copy variants, predictive timing, behavioural triggers. The personalisation depth that lifts revenue, not just opens.
Segmentation strategy
Behavioural + RFM + lifecycle stage + predicted CLV. Segments that adapt to new behaviour, not stale 2022 tags.
Deliverability audit
SPF / DKIM / DMARC, BIMI where relevant, sender reputation monitoring, list hygiene, warmup strategy. The technical layer that decides whether email even reaches the inbox.
Platform configuration
Klaviyo, Brevo, Mailchimp, HubSpot, ActiveCampaign — full account architecture, flow build-out, template system, brand consistency.
Revenue-attributed reporting
Revenue per recipient, attributed conversion, lifecycle-stage contribution. Reported monthly, compared to channel benchmarks, tied back to the unit economics.
Three phases. No mystery, no theatre.
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01
Audit + map
Account audit, lifecycle gap map, deliverability check. Quick-win flow prioritised inside the first 14 days.
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02
Build
Lifecycle flows live in priority order. AI personalisation deployed. Segmentation rebuilt. Deliverability hardened. 60–90 day build window.
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03
Compound
Monthly review — flow performance, segment migration, AB-test results, deliverability health. Quarterly lifecycle audit.
Numbers from real engagements. All clients anonymised.
Named references available under NDA after a first call. See all 16 engagements on the case studies index →
On a premium D2C brand after full-lifecycle build (vs 5% pre-engagement).
After welcome + abandonment + post-purchase + replenishment flows replaced a single broadcast.
After deliverability audit + authentication repair on an established brand.
On a segmented broadcast vs $0.08 industry benchmark — premium tea brand.
What founders ask before getting in touch.
Which ESPs do you work with?
Klaviyo (most common for D2C / ecommerce), Brevo (a strong fit for India / international SMB), Mailchimp, HubSpot (when paired with the CRM engagement), and ActiveCampaign. Custom Postmark / SendGrid setups are supported when needed.
Do you also write the emails?
Strategy, templates, and the first 2–3 production sequences are written by me with AI assistance. Ongoing campaign and broadcast writing typically transitions to your in-house team or a copywriter operating in the system.
Will you also handle WhatsApp / SMS?
Yes — usually as a paired engagement with AI Lead Generation, which covers WhatsApp Business API setup. For pure broadcast SMS, Klaviyo / Brevo native SMS modules are used inside the same architecture.
How fast can flows go live?
The highest-impact flows (welcome, cart abandonment, post-purchase) are typically live within 30 days. Full lifecycle build-out takes 60–90 days. Deliverability work runs in parallel.
Do you handle deliverability rescue work?
Yes — sender reputation rescue, authentication repair (SPF/DKIM/DMARC/BIMI), and Gmail/Outlook re-engagement programmes are part of the deliverability audit. For brands with a damaged sender reputation, this is often the highest-leverage starting point.
Stop wasting spend on AI email marketing that nobody is independently QA’ing.
The audit is free. The conversation is direct. If we’re a fit, the engagement is scoped, written, and tied to the outcomes you actually need.