Social media ads that drive revenue, not just reach.
Meta, LinkedIn, TikTok, X — paid social engineered against revenue, not impressions. Audience strategy, creative testing, AI-assisted variants, server-side attribution, and weekly optimisation cadence. Built for founders, D2C brands, and B2B teams who are tired of agencies that report on CTR while their pipeline stays flat.
What’s broken in most social media advertising setups.
Most of these gaps don’t look like problems on a dashboard. They look like “normal” until someone with distance asks the right question. The four below are the most common — and the most expensive.
Spend climbs, attributed revenue doesn’t
Reach, impressions, frequency — all up. Revenue from social — flat or shrinking. The disconnect is structural, not a creative-refresh problem.
Creative refresh treated as the whole strategy
Every two weeks a new creative test. None of them move the needle because audience targeting, offer, and landing-page experience are misaligned to the buyer.
Post-iOS attribution treated as someone else’s problem
CAPI half-set-up. Click-IDs missing. Modelled conversions reported as gospel. Your media optimiser is steering by a broken compass.
Account-level chaos, no portfolio discipline
12 campaigns, 80 ad sets, no naming convention, no budget hygiene, no audience overlap analysis. Audit theatre once a quarter. Compounding never happens.
Tell me about your business. I’ll come back within 24 hours (weekdays) to book the call.
No sales theatre. The first call is genuinely useful — you leave with a clear written follow-up, whether or not we end up working together.
Six deliverables. All scoped, all written, all tied to outcomes.
Every engagement starts with a scope document the founder and I both sign off on. No moving goalposts. No “extra scope” conversations halfway through. Below is what’s included in a typical engagement — adjusted per business.
Audience strategy
Cohort-mapped audiences across cold / warm / retargeting. Lookalikes built from value-weighted seed lists, not pixel default.
Creative production system
AI-assisted creative variants, hook-led briefs, weekly testing cadence. Built around what actually moves CPA — not what looks good in a deck.
Server-side attribution
CAPI + sGTM + Consent Mode v2 wired correctly. Conversion API events deduplicated. Modelled conversions monitored, not blindly trusted.
Funnel-aware architecture
Campaigns built against the actual buyer journey. Landing systems audited weekly. Every ad has a job and a destination that performs.
Weekly optimisation
Real working session every week — not a monthly deck. Budget shifts, audience pruning, creative kills, scale decisions — all logged.
CFO-defensible reporting
Cohorted revenue, blended CAC, contribution margin. The numbers your CFO can defend, your CMO can act on, and your investors can read.
Three phases. No mystery, no theatre.
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01
Audit
Account audit + attribution-stack audit + creative audit. You leave the first session with a written gap list — even if we don’t continue together.
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02
Architecture
Campaign rebuild against cohorts, offer-audience fit, and a funnel actually engineered for the buyer. Server-side tracking wired or repaired.
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03
Optimisation
Weekly working cadence. Creative + audience + bid strategy + landing-page handoff. Quarterly portfolio review with your CFO/finance lens.
Numbers from real engagements. All clients anonymised.
Named references available under NDA after a first call. See all 16 engagements on the case studies index →
After CAPI repair + audience strategy rebuild on a D2C beauty brand.
After LinkedIn ABM rebuild on a B2B SaaS scale-up account.
After paid-social → landing-system alignment on a fragrance brand.
After AI-assisted creative variant system replaced quarterly photo shoots.
What founders ask before getting in touch.
Which platforms do you manage?
Meta (Facebook + Instagram), LinkedIn, TikTok and X (Twitter) are the four I run actively. Snap, Pinterest and Reddit are supported but typically only when there’s a clear audience case. For ChatGPT / Perplexity / Google AI Overviews advertising, see the dedicated ChatGPT & OpenAI ads page.
Do you only manage spend, or do you also handle creative?
Both. The creative system is part of the engagement — AI-assisted variant production, hook-led briefs, and weekly testing cadence. You’re not paying me to forward briefs to a separate creative team you also pay.
What’s the minimum spend you’ll work with?
$5,000/month media is the floor for paid-social retainers — below that, the math of weekly optimisation doesn’t compound for either of us. For brands ramping up, the one-time setup engagement is a better entry point.
How is this different from a typical agency?
Most agencies optimise the metric they’re measured on (CTR, CPL). I optimise the metric the founder cares about (CAC, contribution margin, payback). And the reporting is structured so your CFO can defend it, not just your CMO.
Do you work across India, GCC, UK, US?
Yes — engagements run globally with $5K+ media. Local-language creative (Arabic, Hindi, etc.) is handled through your in-house team or a specialist partner; I review whether it’s converting.
Stop wasting spend on social media advertising that nobody is independently QA’ing.
The audit is free. The conversation is direct. If we’re a fit, the engagement is scoped, written, and tied to the outcomes you actually need.